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Consumers tend to trust their fellow customers more than the businesses they're buying from. Real customers' experiences are often seen as more objective and hold more weight than a company's clear-cut marketing Reset So what does that mean for you? Well, with those trends in mind, the question becomes, 'How can I demonstrate that my business is one of the good ones?' How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence? Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns